The National Basketball Players Association (NBPA) Post Up event, a hallmark of the NBA players' union, stands as a unique celebration of basketball players' lives beyond the court. As a pivotal fan experience, the 2023 Las Vegas edition of NBPA Post Up was an exclusive gathering that spotlighted the players' off-court interests while connecting fans, athletes, celebrities, and brands in a dynamic setting.

In this project, I was responsible for creating the graphics package that visually defined the event. This package played a crucial role in capturing the essence of the NBPA and the spirit of the event, infusing the NBA players' personality and style into every aspect of the visual design. My work also extended to crafting graphics for promotional materials and various cutdowns, ensuring they were tailored for multiple uses across the event's promotions and edits. The goal was to create a cohesive and engaging visual narrative that enriched the fan experience and effectively showcased the players' multifaceted personas.

Client
NBPA | The Post Up

Deliverables
Visual Identity | Digital Graphics Package | Promotional & Social Content | Sponsorship Graphics & Collateral | Marketing Collateral

Responsibilities
Design Direction | Art Direction | Graphic Design | Motion Graphics