For L'Oreal's West Coast headquarters grand opening, my role was pivotal in setting the art direction and crafting a cohesive visual theme across various materials. This included designing a range of operational guides detailing the facility's amenities and an engaging local city guide, blending practicality with visual allure. My focus was on creating a unified design language that seamlessly transitioned from elegantly printed passport-style guides to captivating animated digital assets, ensuring each element resonated with L'Oreal's esteemed brand identity.

Client
L'Oréal

Deliverables
Visual Identity | Promotional & Social Content | Sponsorship Graphics & Collateral | Marketing Collateral | Print Assets | Merch | Experiential | UI Design | Web Pages | Email Template

Responsibilities
Creative Direction | Design Direction | Graphic Design | Motion Graphics