Bugible represents a bold venture into the world of edible insects, an innovative approach to addressing our global food challenges. With a mission to transform perceptions about eating bugs, Bugible aims to promote a sustainable, nutritious, and delicious future. In rebranding Bugible, I was responsible for overhauling the entire brand identity, encompassing everything from the logo to packaging, marketing materials, website design, and even an associated app. My role extended to the conceptualization and execution of various digital and experiential elements, including pop-up events and a uniquely curated bug and wine pairing menu.

In parallel, I developed Cooking with Critters, a 7-episode digital series under the Bugible umbrella. Hosted by Aly Moore, America's leading advocate of the edible-insect movement, the series takes viewers on a culinary adventure, exploring the benefits of incorporating insects into everyday diets. Blending the adventurous spirit of Guy Fieri with Anthony Bourdain's inquisitive nature, Aly takes audiences from local towns in Mexico to bustling markets in Holland, showcasing the versatility and nutrition of insect cuisine.

Season One of Cooking with Critters brought the concept of bug-based dishes to life, transforming traditional recipes into innovative, insect-infused creations. The series not only highlighted the culinary potential of insects but also educated viewers on their environmental benefits. From Cowboy Caviar transformed into Critter Caviar to a twist on Fudge Mallows with Silkworms, the show made a significant impact in bringing this sustainable practice to a wider audience.

Client
Bugible

Deliverables
Logo Design | Brand Identity | Visual Identity | Digital Graphics Package | Promotional & Social Content | Sponsorship Graphics & Collateral | Marketing Collateral | Print Assets | Merch | Set Design | Experiential | UI Design | App Design | Web Pages | Email Template

Responsibilities
Creative Direction | Graphic Design | Motion Graphics | Production